Facebook Ads Cost (2023) - Business of Apps

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The Facebook Ads platform occupies a unique position on the social media marketing landscape. Even with TikTok, the only rival of Facebook, rising quickly to match its capabilities in advertising, its ad platform yet provides the best reach and targeting options and, after going through lots of iterations over the years, its dashboard is easy to use and it serves millions of marketers around the globe. In fact, for any startup that launches a new product or service and needs to reach its potential customers, Facebook Ads is one of the two options, Google Ads is the other one, that they have to use to succeed in a market. And knowing what are Facebook Ads cost is essential. Because Meta, its parent company, also owns