What Is Puffery & How It Affects Your Brand Reputation
Por um escritor misterioso
Descrição
What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
Puffery - legal acceptability
Puffery in Advertising, Overview & Examples - Video & Lesson Transcript
Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
What Is Puffery & How It Affects Your Brand Reputation
Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth
How is “Puffery” Killing Brand Reputations? - Business 2 Community
How Does Advertising Affect Consumer Behavior? by Roxie Zweber
Puffery and Readership of Magazine Ads - Bruce G. VandenBergh, Nan Bartlett, 1982
How False Advertising Undermines Brand Credibility
deceptive advertising-subliminal
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